Space becomes an interface.
The mall stays in view. AR guidance connects a shopper’s chosen destination with the physical path ahead.
BUILDING THE NEXT CHAPTER OF PHYSICAL COMMERCE
Find. Explore. Navigate.
The mall becomes the platform.
Naviga8 brings indoor AR navigation, AI-powered discovery and retail media together in one platform for shopping malls—connecting people with the places and experiences around them.
Starting with shopping malls. Building for a global future.
OUR VISION · SPATIAL COMMERCE
The digital experience
belongs in the real world.
Online, discovery and the next action sit together. In a shopping mall, finding a place, choosing what to do and getting there can still feel disconnected. Naviga8 is being built to close that gap.
A question becomes a journey.
Mall Buddy brings conversational discovery into the visit, helping shoppers move from an idea to a place they can navigate to.
Discovery creates commercial opportunity.
Retailers can participate through relevant placements, offers and loyalty enrollment, while the mall gains visibility into engagement.
We believe physical destinations will increasingly become digital platforms in their own right. Naviga8 is our commitment to building that future—with shopping malls as the starting point.
THE SHOPPER EXPERIENCE
Help every visit
go further.
A directory to discover.
A blue-dot path to follow.
Search stores, dining, entertainment and services, choose a destination, and follow an AR path through the mall. Relevant promotions can introduce something else worth exploring along the way.
DISCOVERY & SEARCH
Start with what’s here.
Give shoppers a place to explore stores, food, entertainment and services. A clear directory helps them discover what is available and choose their next destination.
- Search by store, category or destination
- Explore dining, shopping and mall services
- Open a destination and start navigation
Your mallWhat would you like to discover?
Search stores, dining & services
ShoppingDiningEntertainmentServicesOffersMall Buddy
Discover more of your mall.Navigation depends on spatial engine integration, mall coverage and destination mapping, with on-site validation before launch.
MEET MALL BUDDY
A good visit starts
with a question.
Your shopping mall’s AI concierge.
“Where can I take the kids for lunch?”
“Where can I find trainers?”
“How do I get to the cinema?”
Mall Buddy helps shoppers find relevant choices using the mall’s directory and destination content. They choose an option, then tap to start AR navigation.
AskDiscoverNavigate
Content ownership and update responsibilities are agreed with the mall during setup.
Illustrative product view · Mall surroundings remain visible behind the conversation.
THE COMMERCIAL OPPORTUNITY
A new platform.
Five commercial opportunities.
Navigation is the foundation; Mall Buddy helps people discover. Five distinct commercial categories give malls and retailers ways to participate in that journey.
SPONSORED SEARCH & DISCOVERY
Intent
Reach shoppers when they express a need through search or category exploration.
- Relevant sponsored search placements
- Category-led discovery
- Handoff to store navigation
A search for trainers surfaces a relevant footwear retailer.
VISIBILITY BEYOND SEARCH
Non-Intent
AR banner advertising introduces brands and destinations while shoppers browse or navigate, without relying on an expressed search.
- Featured destinations
- Large AR brand banners
- AR promotional media, where supported
A large sponsored AR sneaker banner introduces VELTORA, an illustrative brand, while a shopper explores the mall.
RETAILER OFFERS
Coupons & Promotions
Give shoppers a reason to act with digital offers and QR-based redemption at participating stores.
- Time-bound offers
- Digital coupons
- Agreed redemption rules
A shopper presents an offer’s QR code at the retailer.
CUSTOMER ENROLMENT
Loyalty
Help shoppers join mall and store loyalty programs, with enrollments passed directly to the relevant program owner.
- Mall and store program enrollment
- Customer-approved information sharing
- Direct handoff to the relevant program owner
A shopper joins a store’s loyalty program through Naviga8; the enrollment is passed to that store. Commercial terms are agreed per new customer enrolled.
ENGAGEMENT & REPORTING
Shopper & Campaign Insights
Shopper insights and retail campaign analytics bring aggregated discovery activity, destination interest and promotion interactions into view.
- Discovery and navigation engagement
- Promotion interactions
- Measures subject to consent and integrations
Inventory, pricing, responsibilities and revenue sharing are agreed for each property.
DESIGNED FOR SHOPPING MALLS
Built around the people
who make a mall.
A connected experience for the people who visit, the retailers who trade, and the teams who run your mall.
For shoppers
Less time looking. More time enjoying. Discover what’s available and navigate with confidence.
For retailers & brands
Reach shoppers through relevant discovery, sponsored placements and promotions across the mall experience.
For mall operators
Bring directory content, shopper journeys and retail media together with visibility into engagement.
BRINGING NAVIGA8 TO YOUR PROPERTY
Bring Naviga8
to your property.
Start with the property.
Align on the mall’s spaces, shopper needs, tenant mix and commercial priorities.
Build the foundation.
Prepare spatial coverage, destination mapping, tenant information and Mall Buddy content and update responsibilities.
Shape the experience.
Configure shopper discovery, navigation and agreed retail media formats for the mall.
Make every visit count.
Validate the experience on site, introduce it to shoppers and retailers, and review engagement.
FOR SHOPPING-CENTRE OWNERS & OPERATORS WORLDWIDE
Help shape the next
generation of shopping malls.
We welcome shopping-centre owners, operators and groups worldwide who share this ambition. Let’s bring a richer digital experience into your physical property, with scope and rollout built around your mall.
AfricaAsiaEuropeMiddle EastAmericasOceania
EXPLORE THE SOLUTIONS
Indoor AR navigation & mall wayfindingMall Buddy · AI shopping mall conciergeShopping mall retail mediaBEFORE WE TALK
A few practical questions.
What does a mall need to get started?
We start with the property’s spaces, tenant directory, shopper needs and commercial objectives. Spatial setup, content readiness and integration requirements are scoped for the mall.
Who maintains Mall Buddy’s information?
Content ownership, review and update responsibilities are agreed during setup. The mall’s directory and destination information form the content foundation.
How are commercial terms structured?
Setup, ongoing services, campaign inventory and any revenue-sharing arrangements are agreed in a property-specific proposal.
BECAUSE EVERY STEP MATTERS.
Build the next chapter
with us.
Tell us about your mall, your shoppers and your ambitions.
Let’s explore what Naviga8 can make possible.
Navigrid Technologies LLP